So if you haven’t heard the news, Gillette is suing the Dollar Shave club over Patent infringement.
Before going into the story too much let’s take a look at each company. Gillette is based in Massachusetts and is owned by corporate conglomerate Proctor & Gamble. They are known for their line of Mach razors for men and Venus razors for women. The Dollar Shave Club is a California based company that runs a subscription-based razor delivery service.
The shaving industry has recently taken off with facial hair grooming becoming more popular each year. The online market for men’s shaving products is worth an estimated $260 million annually according to the Wall Street Journal. That’s 8% of the total 3 billion dollar shaving industry.
It’s believed that Gillette owns 60% of the total shaving market, and that the Dollar Shave Club owns about 20% of the online market.
The lawsuit filed is a civil suit claiming that the razors sent out by The Dollar Shave Club use a protective blade coating method that Gillette owns the patent to. The strange thing is that the Dollar Shave Club doesn’t manufacture these razors; they are just a reseller. They actually buy the razors from Dorco which is not mentioned in the lawsuit.
The lawsuit is requesting that the Dollar Shave Club stop sending out the razors and also seeks monetary compensation.
Now, if you’ve never bought a razor then you might not realize that Gillette is one of the most expensive options you can choose long-term. The razors aren’t terribly expensive but blade replacements can be up to $5 per blade. The Dorco blades shipped out by the Dollar Shave Club can be purchased by individuals and are much cheaper than Gillette brand razors. Straight razors have also become a trend among male shaving enthusiasts, however the cheapest option is still a plain safety razor.
Gillette Razor - http://amzn.to/1Ys3lbX
Gillette Blades - http://amzn.to/1Ys3T1w
Dorco Razor - http://amzn.to/1OGQkAL
Safety Razor - http://amzn.to/1OGQp7o
Thanks for watching, and happy shaving!
Date Added: 2016-02-22
Watched 415 times